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Researching UX: Analytics: Understanding Is the Heart of Great UX (Aspects of Ux)
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Product details
Series: Aspects of Ux
Paperback: 176 pages
Publisher: SitePoint; 1 edition (January 20, 2017)
Language: English
ISBN-10: 9780994347077
ISBN-13: 978-0994347077
ASIN: 0994347073
Product Dimensions:
7 x 0.4 x 9.2 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#395,042 in Books (See Top 100 in Books)
Analytics is something that I find a bit daunting. I work for a B2B company and I'm trying to learn all I can about Analytics and have had a Google set up for awhile. The book is good for covering definitions and explaining in detail what things are and why you use them, but I found the book a bit annoying. I wish the book would talk about things by topic and then explain how to do it. For instance, I wanted to set up an event for when a PDF is clicked (as we have 1000's of them on our site) but the book just explained what the event feature was, told me that I needed to add some code, but then offered nothing on how to do that except "we'll cover this later". I found that kind of stuff throughout the book, so eventually, I guess I'll get to it, right? lol.The book does a good job of explaining but I found some of it the explanations unnecessary since I'm not a total newb. But for a person who has zero experience using analytics programs, you'll find a lot of explaining in the book. It also covers other tools besides Google's which I found helpful as some of them I never heard of before.Although I wasn't happy with the way things were presented, the book is helpful. I learned some new things that I want to try and will incorporate those into my work goals. I'm 3/4th of the way through the book and still don't know how to add an event. LOL. I'll update this review if I end up changing my mind, but it frustrates me that the book is laid out this way. Chapter 2 says "Getting set up" yet doesn't offer much information on how to actually set up things like events and the ones they do cover, are covered minimally. I think if they update this book, they should consider being a little more thorough in the "how" to do things instead of just explaining words and definitions.
Sitepoint is one of my favorite publishers, and I always expect to find a well-designed, expert exposition of information in their books. This one does not disappoint. It gives a clear and practical explanation of how to use web analytics to understand user experience.The book begins with an overview of the value of analytics for UX and a look at some important analytics tools. Most of the book is about using Google Analytics, which works for me because that's the main tool I use. There's a discussion of how to get and give access to GA, and an excellent checklist that helps you make sure that GA is configured properly so the data is being collected accurately.Next is an introduction to analyzing GA data, followed by insights into the places in the data where you're likely to find user experience issues. The list includes specific pages, user journeys, goal funnels, in-page interactions, internal search, and devices/browsers. Many experienced GA users will find new ideas in this section.Next is a discussion of the ways Google Analytics and, to a lesser extent, other tools can give you an understanding of the people who visit your website. This is followed by a brisk discussion of A/B and multivariant testing plus some ideas on useful reporting of the data you find.This book is clearly written with relatively little jargon, but it does presuppose some technical background. If you're comfortable with your computer and new to Google Analytics, this is a good resource. If you already use GA, you'll probably get more from the book than the absolute neophyte. If you're a UX professional, this is the analytics book you need.
This is one of a number of new books on UX from Australia. They have a unique approach to book structure, that I’m not sure I like. Their table of contents is extensive: 6 pages for a 162 page book. Essentially it maps out all the main categories of information. But, and this is a big one for me, they have no index. For me that works while I’m reading the book, but months later when an idea from what I read hits, I like an index to get me back to the exact section, I may have seen. This book forces me to consider the context of the book, recreating it mentally and then hit and miss, finding the reference that I wanted. So essentially this book is set up more as an instructional book than a later reference.The contents of the book is good, the chapters logical and informative. Mostly it is a handbook of how to use Google Analytics on your website, or mobile app for UX purposes. It does not cover other Analytics programs, but lists a few. I know not all as I did not one that I was familiar with listed here. Since this is referencing a particular type of software, this book has a shelf life. LIke all software Google Analytics changes from time to time, as well as the other softwares out there for analytics. Also since this book is based in Australia, it may affect the list of other analytic packages. That’s a guess on my part.Chapters are:**** Why Analytics**** Getting Setup**** Introduction to Analysing Data**** Finding Problems with Analytics**** Analytics for User Research**** Measuring and Reporting OutcomesI found this book helpful structurally. As the company I work with has a unique product/method of using Google Analytics, not all of the points were valid. Also when I was following side by side looking at the app itself, some of the main sections were set up a bit different. I don’t have control of this setup (Few UX people will), so not everything was the same.Overall the book is a good tool. I will try to use it as reference (remembering my issue with the lack of index) when I work with the person that manages the Analytic set up and endeavor to see how well I can get the Analytics to help me with my UX work.
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